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Using Google Checkout as a Payment Processor
New Kid On The Block Carving Out a Piece of
the Action Checkout makes it very easy to design your own buy now buttons for your site. Just fill out fields such as price, size, and description, and then it generates the HTML code that you can cut and paste onto your website. It's very easy to set this process up, and it takes only about a minute to process each product's button. Once you’ve generated the code, all you have to do is paste the code for the button onto your page, and customers can begin to purchase the item. One drawback to Google Checkout is the current lack of scripts that support it - especially if you intend to sell digital goods like eBooks. Most of the current digital shopping cart scripts are set up to take PayPal. Some of them also take other payment processors like 1ShoppingCart or 2Checkout, but the majority of them don’t currently support Google Checkout. As it stands, a business has to review orders as they come in, then charge and ship the order from the Checkout site. Once the order has been charged, the money is sent straight to the bank account you set up within your Google Checkout account. Customers are also able to leave feedback about merchants, which means you need to be very careful to keep your customers happy. If you get a lot of negative feedback, or your rating drops, you may find it difficult to persuade customers to buy from you. Many people are moving to Google Checkout as a result of PayPal's ever-increasing reputation for restricting accounts, and holding money for long periods of time when there is a dispute. Some people have even reported having their PayPal accounts shut down with no prior notice, leaving them with no way to take payments. These people often claim PayPal shut down their accounts for no reason, and wouldn’t reopen them even with adequate proof that nothing bad took place, which is worrying if you’re relying on your payment processor for your livelihood. Many of these displaced merchants have chosen Google Checkout as their replacement payment processor.
If you’re a Google AdWords user, which most
Internet marketers are, there’s a very special incentive for
you to use Google Checkout and that is that for every dollar
you spend on Google AdWords, you get $10 in free processing
from Google Checkout. For people who spend a decent
amount of money on AdWords, this could result in a massive
saving on your payment processing
costs. About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.
Source: http://www.xsitepro.com/using-google-checkout-as-a-payment-processor.html | ||
