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Setting Up Your Own Autoresponder Series
Automating Your Back-End For Long Term
Profitability. It sounds easy, but in reality it takes a lot of thought and a not-insignificant amount of work if you are to do it right and deliver good value to your visitors, whilst at the same time maximizing revenues. Unfortunately, lots of Internet marketers think that autoresponders are an excuse for bombarding people with marketing messages non-stop until they either buy or unsubscribe. That way of thinking is both unprofessional and naive and just gives Internet marketers a bad name. The professional way to approach the subject of autoresponders is to establish your objectives. What do you hope to get out of the exercise? It could be a sale. It could be an ever-expanding mailing list with which you can build a profitable long-term relationship. It could be to position yourself as an expert within your field or it could simply be to help people with a particular problem they have without any immediate gain for yourself. Once you are clear about your own objectives you can try and match that with the needs of your visitors. If you can align your own objectives with those of your visitors then the chances of success will be far greater and it will be a win-win for everyone involved. There are three major ways you can implement a revenue generating autoresponder series. You can place marketing messages in each email in the series, you can wait to give your marketing message in the final e-mail, or you can alternate between messages that pro-actively sell and others that are purely informational. All three ways can be very effective, so you should test to see which one performs best for you. A very popular and often highly effective autoresponder sequence is for a 7, 14, or 30-day course. You create a course on a topic, break the course up into parts or lessons, and then send one lesson out each day until the course is complete. Their are several reasons why this format is effective. Firstly, people have a reason to opt-in, particularly if they have a keen desire to learn more about the topic you are helping them with. Secondly, you get the chance to build a relationship with the recipient over a period of time. Thirdly, you are providing something of value and so the recipient should be waiting to receive your mail each day. Obviously, if your ‘lessons’ are poorly written or are nothing but poorly disguised sales letters, then this may be a stumbling block, which is why it’s crucial that you provide high-quality content each and every day. Finally, if you have done your job properly and the product or service you are selling is closely tied in with the series of lessons a large percentage of the recipients will be predisposed to buying from you, which they may not have been prior to receiving the mails each day.
Once the lessons are over, you can continue
to send messages out to subscribers telling them about new
offers, giving them new lessons as they become available and
updating them on news in the niche. Just remember to treat your
subscribers well. If you do, they can continue to provide
you with a great source of income for a long time to come, and
in return you will be providing them with a steady stream of
high quality and informative mailings on a subject they are
interested in. About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.
Source: http://www.xsitepro.com/setting-up-your-own-autoresponder-series.html | ||
