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Legal Pages You Need for Your
Websites
Dotting the i's and Crossing the
T's With Some Essential Page Content.
Paul Smithson - 25th December 2008
The Internet is moving away from the
free-for-all days of old and moving towards a much more
regulated environment. The reason for this is simple. In the
early days the Internet was like a virtual Wild West, where
pretty much anything went. Those days are long gone. Online
business is booming and it’s essential that laws are put in
place to protect both the buyer and seller from unscrupulous
behaviour.
From an Internet marketer’s perspective
there is an increasingly long list of documents that they may
need to include on your site if you are need to meet the
regulatory needs of the country in which you are based or the
areas in which you carry out your activities. Some of these are
covered below, but what you need to meet your legal
requirements may vary from what is listed here and so it is
highly recommended that you hire a lawyer who is experienced in
the field of online business as they will be able to advice you
on exactly what you need, and create the documents for
you.
Terms of Service
(TOS)
The TOS is a document that explains the
rules and regulations for using site, amongst other
things. Basically, you’re asking your visitor to accept
these terms if they are going to make use of your
site.
The TOS will include information about
copyrights for materials and images used, discuss trademarks of
your company’s products, disclose ownership of the site, offer
licensing restrictions, make clear any age requirements for use
of the site, and state your liability
terms.
Privacy Policy
The Privacy Policy discusses what
information is collected through your website. That includes
information collected by your ISP, financial information for
billing purposes, and email and contact
information.
You need to let people know what
information may be collected and how it will be used. People
want to know if their contact information will be sold to other
people, for example, and they’ll look here to see what your
policy is regarding this situation.
Disclaimer
Your disclaimer protects you from anyone
claiming you guaranteed their success or specific results with
your product. For example if you have a product that helps them
to start an online business you need to make it clear that you
cannot guarantee that they will earn specific amounts or if it
is a weight-loss product you are not claiming that they will
definitely lose as much weight as the examples you may have
used on your site.
The three documents mentioned above are the
ones you will see used most frequently. There may well be
others that relate to your particular
marketplace.
The use of these documents varies from
country to country and even state to state, so don’t forget the
advice about making use of a good lawyer who has expertise in
this area and, ideally, your particular
sector.
One final word of warning. Using these
documents isn’t just a way of you meeting your statutory legal
obligations (i.e. because the law says you have to use them)
it’s a way of covering yourself in the event of legal action.
The last thing you need when you are starting or running an
online business is a long and drawn out legal battle that could
have been avoided had you used the correct legal documents
right from the start.
About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.
For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site,
www.xsitepro.com. |
Source:
http://www.xsitepro.com/legal-pages-you-need-for-your-websites.html
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