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How to Choose Reliable
Hosting
Avoiding Costly/Timely Mistakes With a
Little Planning
Paul Smithson - 13th November 2008
There are thousands of hosting companies to
choose from so choosing the one that’s right for you can be a
frustrating and time consuming tasks. Many webmasters go
through several hosting companies before they find one that’s
reliable and affordable and meets their particular
needs.
Moving your sites to another hosting
company can be extremely complex and time-consuming, so it’s
important to try to find a good hosting company right from the
start.
Before you start seriously shopping for
hosting, you need to make two lists; your ‘Must Have’ list and
your ‘Nice to Have’ list. Your ‘Must Have’ list is all those
things you’d class as ‘essential’ features, required of your
hosting company. The second list comprises those things
that would be good in ‘an ideal world’, but that aren’t
essential.
These two lists help you to focus on what
is important. By splitting it into two lists means you don’t
become overly concerned about some of the features that aren’t
really essential, and it allows you to quickly eliminate all
those hosting companies who don’t meet the criteria set out on
your ‘Must Have’ list. Some times you’ll find an offering that
puts a check next to every item on your ‘Nice to Have’ list,
but if it is missing items of your ‘Must Have’ list you know it
is not right and can eliminate it from your decision making
process.
Here are just a handful of the factors you
might want to take into account and add to your requirement
lists.
1. How much disk space do you think you’ll
need? If it is just a small site with a few pages you won’t
need much at all, but if you want to include a lot of large
multimedia files you may need a significant
amount.
2. How much bandwidth do you require? If
you’re expecting a significant amount of traffic you will use
more bandwidth than if your site only appeals to a small niche
of which only a handful of people will visit each day. Also, if
you are making large media files such as videos available you
may have quite a high bandwidth usage requirement and so must
factor this into your decision.
3. How many domains do you need to host? If
you want to host more than one you might be best looking for a
hosting company that offers the ability to have more than one
domain hosted from the same space and using the same
bandwidth.
4. What type of operating system do you
require? For a basic web site this isn’t usually important, but
if you are wanting to run scripts or a database driven site
then the operating system used (e.g. Linux/Unix, Windows) can
be an important factor.
5. Do you want shared hosting or a
dedicated server? The former is where your site is hosted on
the same server as lots of other people’s web sites. The latter
is where you have a computer that is dedicated to your web
site(s) alone. A dedicated server is usually a lot more
expensive than shared hosting, but can be worthwhile if you
have a high-traffic site. For most people’s needs, particularly
those who are new to online business, a shared hosting
arrangement is fine to start with. If your business really
takes off you can look at dedicated servers further down the
line.
In addition to listing your feature
requirements you should also think about how much you want to
pay and the maximum you’re willing to pay. Although price is
certainly a consideration, you should try to base your decision
on your needs rather than on price alone. You are better
spending a few more dollars a month and getting what you need
than skimping and having to make do with something that isn’t
right for the task in hand.
No matter what your specific needs are
there are several factors that are important considerations for
all webmasters.
One of the most important considerations is
the availability of technical support. You should check to see
if the hosting company has 24-hour technical support
staff. If they don’t have 24 hour tech support, you could
end up with your website being down for several hours. This
might not be so bad for a small content site in the middle of
the week, but what if you’re ready for a major launch and your
site goes down an hour before everything is due to go
live? What would you tell your affiliates and JV partners
if your site was down for the first several hours of launch
because you couldn’t get in touch with your web host’s tech
support?
If you are going to go down the shared
hosting route you should make sure you won’t be on a server
with too many other people. Most hosts are pretty careful
about how many people they put on a single server, but a few
hosts occasionally put too many people on a single server and
overload it. This causes all of the sites on the server
to run slowly and sometimes grind to a complete
halt.
You should be certain to verify that any
scripts you run regularly will be able to run on your new
host. If your scripts need anything like Ioncube, you
should make sure it’s available. If it’s not available,
you should make sure they’d be willing to install it for
you.
Finally, you should ask for recommendations
from trusted associates. Don’t take random
recommendations from people who are probably trying to get you
to join through affiliate links. Ask your business
associates and friends who they use and if they’re
happy.
Changing from one host to another isn’t
always easy, but if you do find that you’ve picked the wrong
host don’t feel that it’s impossible to change. It does take a
little time, but if you end up with a better hosting experience
then the move can prove to be well
worthwhile.
To sum up, it is essential that you spend a
little time deciding on what your specific requirements are and
then using those requirements to create a short list of hosts
that can meet your needs. If you do this you are far more
likely to pick the right host first time round, and if not you
will always have a list of alternatives to fall back
on.
About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.
For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site,
www.xsitepro.com. |
Source:
http://www.xsitepro.com/how-to-choose-reliable-hosting.html
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