Word Counts and Prominence - XSitePro Website Design

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When you write page content, be it for a Sales Page or Articles, Press Release or Product Page, it is often all too easy to drift off the core topic and onto less important subjects.

 

 

For example:

 

"Buying this motorcycle helmet is one of the most important things you will do all year, especially if you do a lot of riding in the Rocky Mountains (which, by the way, is a great place to go if you like Italian food)."

 

The above copy, while informative, is jumping about all over the place. What is the core topic of this page?

 

"Buying a motorcycle helmet is one of the most important things you will do all year, especially if you do a lot of riding in the Rocky Mountains (which, by the way, is a great place to go if you like Italian food)."

 

At a glance it's difficult to tell whether the page content is about motor-biking, a cycling helmet, The Rocky Mountains or Italian food!

 

The danger of writing in this way is that visitors to your site (including search engine spiders) will often misinterpret the core topic of the page in question and place your page content in the wrong category.

 

 

So how will the Word Counts / Prominence data help?

 

The way that the word count / prominence data works is that it counts up how many mentions there are, in the currently-selected page, of specific words, then lists those words in descending order. Why this is great for you is that at a glance you can see which words are being used more than others and (to a point) what the key themes of the text content are.

 

If, for example, you find that rather than your key words and phrases showing up in this list you have a bunch of non-relevant words and phrases the likelihood is that you will need to adjust your copy, else this page is unlikely to feature highly for the chosen topic.

 

 

Excluding 'common' words

 

Of course, there are likely to be common words that will feature regularly throughout the page copy (but that are not important when determining the overall content for this page). To exclude these commonly-used words, simply click the 'Edit Exclusion List' button to edit the defaults.

 

button_page_analysis_edit_exclusions

 

 

On clicking the button, a window will appear with a list of currently excluded words.

 

To exclude a new word

 

1.

Click on the button_page_analysis_edit_exclusions button.

 

2.

Wait for the text file to open and then scroll to the bottom of the list.

 

3.

Add the word you wish to exclude immediately after the current last word in the file.

 

4.

Close the text file and save when prompted.

 

 

To include a previously excluded word

 

1.

Click on the button_page_analysis_edit_exclusions button

 

2.

Wait for the text file to open

 

3.

Find the word you wish to include in the list

 

4.

Highlight the word you wish to include and delete it from the list.

 

5.

Close the text file and save when prompted.

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