What exactly is a mobile site?
A mobile site is one which has been designed specifically for viewing on a mobile web, or WAP browser. There are number of key differences between a mobile site and a 'regular' site, discussed in the following section, but it's sufficient to say that a mobile site viewed on a regular browser (or vice versa) is usually a very poor browsing experience indeed. Both user-groups (mobile and regular browsers) have very different needs and so it is imperative that these needs be catered for in a mobile Web site design.
So why all the fuss?
Industry figures put the annual sales of mobile phones at well in excess of one billion units. That's every year, year-in, year-out. Add that incredible statistic to the fact that over 25% of mobile phone users reportedly access the Internet using their mobile phone and you will quickly realize the massive market that there is for mobile web content already.
And it's growing. Fast.
There is increasing speculation, both in the Internet and telecommunications worlds alike, that 'mobile web' is going to be the 'next big platform' for the Internet in the coming years and so Web site operators must ignore this already-huge-and-growing marketplace at their peril!
This is of course one of the reasons why the big players are taking this space so very seriously. Google, Yahoo and Microsoft are all making great efforts to promote mobile web services and advertising to businesses and end-users alike - it's an inevitability that at some point this will be a huge part of all our lives.
While there are a number of specialist organizations out there who (for a significant fee) will take your existing site and produce a mobile web version of it (one-off - more charges for updates, of course) the great news here is that you do not need to worry about any of that.
Using the powerful XSitePro Mobile Site Wizard you will not only be able to set up a mirrored mobile-web version of your site, but it'll be automatically updated every time you publish the main site. Powerful stuff!
In the sections that follow we'll look at some of the key differences between a regular site and a mobile site and then we'll get into exactly how to create your mobile site, using XSitePro.