Siloing is a way of organizing a Web site into a collection of smaller sections that each focus on a single topic or just a handful of topics. Adopting this departmentalized structure can give you a significant boost in the search engines as it helps to ensure that keyword focus is not diluted.
In addition to departmentalizing areas of your site good siloing techniques will encourage you to put the pages for each section into different folders and change the navigation menus for each department to reflect the different pages within the department.
Siloing is not an underhand or blackhat technique and no search engine will penalize you for using siloing. Indeed, almost every major content site on the web is siloed in some way or another so this is a professional technique that is worth adopting and not a sneaky one that you’re only using to give your site a boost in the search engines.
In the right hands, siloing is an incredibly powerful tool. Unfortunately, it can be very time consuming and complex to create a well siloed site using conventional web development tools, but with XSitePro it is as simple as answering a few questions and clicking the OK button. The software does all the hard work for you.
However, before you whiz off and start siloing all your sites do read the rest of this chapter as it contains a lot of useful information that will help you to create a well siloed site in record time.
Also remember that not all sites are suitable for siloing. If your site is just a handful of pages then it’s highly unlikely that siloing will help your site in any way.