When you conduct a search for a keyword or phrase, the results are displayed in this results table.
The table contains 5 columns, left to right:
Elements - A particular part of your Web page against which the searched-for word/term will be checked.
Elements checked include:
Top Third (of page content)
Words - The number of words that make up the element, above.
Example: A heading element "All About Bikes" will have a word count of '3'.
Char. - The number of characters that make up the element, above.
Example: Using the same heading as above, "All About Bikes" we would see a 'Char.' value of '15' including spaces.
Freq. - The number of times that the searched-for word/phrase appears within the element, above.
Example: If we were to search for the word 'Bikes' we would find that the word appears only one time in our heading element example, used above.
Density - The percentage (or density) of the element, above, that the searched-for word/phrase accounts for.
Example: In our heading element example, the word 'Bikes' appeared once in a total of 3 words. The density, therefore, for the term 'Bikes' is 1/3 or 0.33%.