Links - XSitePro Website Design

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For several years now links have been an important factor as far as search engine rankings are concerned, particularly with Google.

 

Usually, when people refer to 'link strategy' they are talking about external links coming into your site or links that leave your site and go to another site. However, it is also worth remembering and paying attention to the links within your own site, i.e. the ones that move visitors from one page of your site to another.

 

The Links Table in XSitePro provides you with an at-a-glance view of all of the links on the page being analyzed, both links to other pages on the site and links that take the visitor to an external Web site.

 

piece_Components_Detail_Table3

 

 

In the first column is the url for that link. If this is an external link it will usually start with http://. If it is an internal link it will simply list the name of the file being linked to.

 

In the second column is what is known as the link text. This is very important and worth your attention. Link text is the text that people see for that link when viewing the page.

 

 

Examples of Links:

 

example_link1

 

example_link2

 

example_link3

 

 

The above screenshots show a variety of links taking the visitor to different pages within the site in question. They can be simple navigation or a 'call to action' (i.e. a 'Buy' link).

 

It is always worth remembering your keywords when choosing the link text for a link. If you are linking to a page that you want to rank well for the term small dogs then it is better to have a link that says 'Click here for more information on Small Dogs' than it is to just have a link that says 'Click here for more information'.

 

 

Obviously, it is not always convenient to include every keyword or phrase, as there might not be sufficient space. This is particularly true when coming up with link text for something like a left column navigation bar, i.e. the links that appear in the left column of many Web pages. In this instance you might choose to go with 'Info on Small Dogs' or just 'Small Dogs' rather than the full 'Click here for more information on Small Dogs' as that probably wouldn't fit.

 

 

You cannot edit the file names or the link text directly from the Links Table, but it is a quick and easy process if you follow the instructions below.

 

 

Changing the name of a file being linked to

 

1.

Click on the page whose details you wish to edit by selecting it from the list on the left of the Web pages Tab.

2.

Click on the Info tab to view the information on this page.

3.

Change the text in the filename box to what you want the file to be called. Your new filename must end with the file extension .html or .htm

4.

Click the 'Save' button to complete the change.

 

If this file is linked to any other pages of your Web site they will automatically be updated to reflect the change.

 

 

The Power of File Names

 

When renaming a file there are a few things worth remembering other than just trying to use some of your major keywords and phrases.

 

Try to give it a name that will help you to remember what that file is in the future. There's no point calling a file page1.html as a few weeks, months or years later you are unlikely to remember what that page is all about. Instead give it a name such as pricing-and-delivery-information-for-office-supply-orders.html

 

Within reason long names are fine, but keep them less than sixty-four characters as anything longer can cause problems with some computer operating systems.

 

Don't use all capitals as this can look ugly when displayed in the web browser's address bar. For example www.mysite.com/office-supply-orders.html looks better than WWW.MYSITE.COM/OFFICE-SUPPLY-ORDERS.HTML. Using all capital letters is known as shouting and you wouldn't want to be accused of shouting, would you?

 

All lowercase characters is probably better than a mixture of upper and lowercase. Some computer operating systems, such as Unix, are case sensitive as far as filenames are concerned. Many Web sites are hosted on Unix servers so this can be an important concern on any such sites. For example if you have a filename called Orders.html and somebody tried to access it by typing www.example.com/orders.html (i.e. with a lowercase O on orders) they would probably get an error page saying that this page could not be found. It is for this reason that many professional Web site developers always use lowercase as then they do not have to remember whether it was Office-Supplies.html, Office-supplies.html or office-supplies.html.

 

Using a dash rather than a space can be a good habit to get into. In days gone by it was not possible to have a space in a filename, but newer computer operating systems have been much more forgiving about which characters can and cannot be used when naming files. However, space can cause problems with some computer systems so it is usually best to stay away from them if you have the choice and use a "-" instead. This can often make the filename more attractive as well, as using spaces will often result in the filename being displayed as office%20supplies.html rather than office supplies.html, i.e. the space is replaced with the characters %20. This can look particularly ugly when it is a long filename with a lot of spaces.

 

For example:

 

delivery-info-for-office-supply-orders.html

 

looks a lot better than:

 

delivery%20info%20for%20office%20supply%20orders.html

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