Go for long term success - XSitePro Website Design

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If you are constantly looking for the next 'ingenious' way to give your Web pages the edge in the search engines you will have to be constantly on your toes to keep up. Occasionally, you will hit on the winning formula and shoot to the top of the search engines, but such success is usually only short-lived as the engines are not fools and they tend to latch on to clever tricks very quickly and put things in place to not only prevent sites from using those tricks, but even penalize the sites that they have found to be using them – be warned!


A far better, more pragmatic approach, is to put yourself in the mindset of the search engines and ask yourself a couple of questions.


What are the search engines looking for?


What kind of site do search engines want to rank well?



The answer is simple. Search engines are looking for sites that are GENUINELY appropriate for the keyword in question.


If somebody is searching for Italian Ice Cream they want to find a site that is GENUINELY about Italian ice cream not Italian holidays and not even about Cornish Ice Cream, but Italian Ice Cream.


If somebody is searching for Digital Hearing Aids they want to find a site that is GENUINELY about digital hearing aids and not about MP3 players, secret listening devices or loud speakers.



So, the secret is to build sites that are genuinely about the keyword in question and look to the long-term and not the short-term.



Aim to be search engine friendly


If you build an excellent site on Italian ice cream and use the tools built-in to XSitePro to make sure that your site is search-engine friendly you are seventy-five per cent of the way to a successful ranking in the search engine.


The other 25% will come from doing a little bit of extra work such as building up your inbound links and adding appropriate content on a regular basis.


If you have a site that meets the three criteria, outlined in the next section, you will eventually have a successful site as far as the search engines are concerned. It is simply a matter of time.

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