An Example of Siloing - XSitePro Website Design

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Imagine you were building a Web site that was going to be all about London.


There are many ways you could organize the site. Here are three popular ones.



You could just throw everything on the home page and leave it at that.


You could have lots of individual ‘article style’ pages that were interlinked haphazardly throughout the site.


You could have a navigation menu that leads people to various sections in the site.



I’m sure you’ve guessed that option number three is the one that relates to siloing, but now you have another decision to make and that is what sections are you going to have. Below are just a few examples of ways you could split up a site specializing in London.





This table shows some more ways we might group our London site pages:


By Area

By Interest

By Visitor


Kings Cross














North American


South American





None of the above are right or wrong. They’re just different ways of structuring a site about London. The choice you make will very much depend on who the site is aimed at, and what it’s primary focus is.


For example if you were building a site about London that was aimed at people looking for accommodation then to break up your site “By Area” would make complete sense.


If, on the other hand, your site specialized in immigration issues then splitting the site “By Visitor” might be the way to go.


Finally, if you are creating a site that has lots of advice on things to do while visiting or living in London then you’d probably want to divide the site “By Interest”. That way anyone who stumbles across your site and is interested in sport can go straight to the sports section or if they’re looking for a great restaurant they can click on the dining section.


Let’s take the “By Interest” way of splitting the site and take a look at how a search engine might perceive the site.


If you didn’t split the site neatly into sections it would be difficult for the search engine spiders to decide exactly what your site was about. Depending on which page it was looking at it could be about anything from sport through to drinking and it might not even pick up that it was anything to do with London.


Now, imagine that you’d siloed the site. In the Sports section there would be nothing but pages to do with sport in London and in the Drinking section there’d be nothing but pages about drinking in London. If you had a navigation menu this would be changed so that instead of showing links to all the top level categories (e.g. Sport, Theater, Cinema, Music, Comedy, Dining, Drinking) it would just have links to other sport related sections (e.g. Football, Cricket, Ice Hockey) and a link to return to the top level page.



Is this starting to make sense?


Hopefully, by now you are starting to see how what you’re actually creating is lots of mini-sites within one umbrella site. It’s like having a little site that talks about nothing but sport, another that talks about nothing but dining, etc.


You might be thinking that this is sounding like a complex site structure, and indeed it can be. The great news is that XSitePro does pretty much all the work so all you need to do is creating great content and leave the software to sort out the folder structures and menus for you.

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