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Getting the Most from Your Video
Productions
Using Video To Boost Traffic To Your
Sites
Paul Smithson - 28th October 2008
If you’re producing videos for the purpose
of getting traffic to your website, you’re not alone. Thousands
upon thousands of people are doing the same thing, so it’s easy
to get lost in the millions of videos that are available on the
various video sharing websites.
Often it’s hard to get a lot of views to
your videos, because it’s the videos with the most views and
comments that typically show up first in the search results on
the video sharing sites, and those are also the videos that get
promoted in the related results when someone watches a
video. So how do they get those views in the first
place?
The most common way videos get a large
number of views is through word of mouth. Viral marketing
is alive and well in the video sharing world. When people
see a video they like a lot, they tend to tell their friends
about it. If the video is really good, it gets passed
around and around and it goes viral.
Unfortunately this viral feeding frenzy
usually only happens to videos that are really
off-the-wall. A celebrity doing something shocking,
someone being humiliated in public, or a really stupid criminal
could have their videos go viral pretty easily. A video
about trout fishing or making money online has a lot less
chance of going viral.
In this case, you have to find a way to
inflate the views yourself. No, I’m not saying you should
use some kind of bot to artificially inflate your views!
That’s a good way to get banned. Luckily, there are
plenty of ways to get views to your videos without being
dishonest.
First of all, you should get everyone you
know to visit your videos. Post a link to every video you
create on your blog. Send a link to your email
list. Put a link in your forum signature. Use
social bookmarking to drive traffic.
On most networks, like YouTube, you can
post video responses. If you find a video in your niche
that is already popular, you can post your video as a response
to their video. This will get you a link from their
video’s page. Just keep in mind that some networks
require these responses to be approved by the original
poster.
In the description of every video you post,
you should ask viewers to subscribe to your channel if they
enjoyed your video. Most video sharing sites have a way
for people to subscribe to see more of your videos so don’t
forget to ask people to sign up. The more people you have
subscribed to your channel, the more people you’ll potentially
have visit every video you make later.
Comments are also vital to popularity on
many sites. Comments are especially important on YouTube,
for example. Always ask people to comment in your
description, and at the end of the video itself, if
possible.
The wonderful thing is that the effort you
put in will be rewarded many times over. As the number of views
of your video increases the more likely it will be to appear in
the search results and other listings, which in turn means yet
more people will stumble upon it, and that will give another
boost to the number of views and who knows, before you know it,
your trout fishing video might just end up going
viral.
About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.
For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site, www.xsitepro.com. |
Source:
http://www.xsitepro.com/getting-the-most-from-your-video-productions.html
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