The Little-Known Website Tactic for Multiplying Your Website Sales
This will take you only a few minutes to do -- but may easily double, triple, or even quadruple the sales of each of your websites
by Paul Smithson

Did you know ... that less than 5 percent of your website's visitors will ever buy your product?  Conversion rates (i.e., the percentage of web visitors that convert into customers) vary with each industry, but the typical "healthy" rate for online stores is 0.5 percent to 1.5 percent, according to a Yahoo newsletter!.  "Conversion rates of 2 percent to 5 percent are fairly typical today", according to a report titled Getting Clicks with Casual Customers in CNETNews.com.

If no more than 5% of your website visitors are converting into customers, why are the 95%  abandoning your website without buying?  If your answer is "I don't know," don't worry -- most website owners don't have a clue either!  Since the selling you do on the Web does not involve face-to-face interaction, you rarely have the opportunity to query your abandoners, nor do you get the chance to address the reasons why they're not buying.

Now, you have the opportunity to regain a good chunk of that 95% you could have lost forever.  How?  Through an exit survey.

An exit survey is simply a brief survey that launches itself (usually in the form of a pop-up window) when a website visitor leaves a website.  The survey asks the departing visitor why they're leaving the site without having given the product/service being offered a try.

The marketing intelligence you'll obtain from your website abandoners' comments will shed a great deal of light on your sales process -- and how you might improve it in order to capture more sales.  To see an exit survey in action, go to:

With an exit survey, website abandoners may tell you that...

• They found your offer confusing.

• They think your price is too high.

• The claims you made about your product/service are unbelievable.

• They were turned off by certain aspects of your website (e.g., hard to read, unattractive picture, disagreeable colors, unprofessional presentation, etc.)

• They didn't find a benefit that appealed to them.

• Your website is not easy to navigate (e.g., they couldn't find the Order button, the information was not presented in an organized manner, etc.)

• You didn't offer the option of calling a toll-free number instead of ordering online.

• You only accept Visa and MasterCard -- and they only have American Express or Discover.

The Askdatabase exit survey service is one way of achieving this at a nominal monthly cost. An alternative is to design your own, or you can make use of the Exit Pop-Up designer in XSitePro.

Don't confuse XSitePro's pop-up wizard with other pop-up generators available on the market.  XSitePro enables you to create intelligent pop-ups, wherein you can specify which page the pop-up will appear (e.g., once a session, once a day, once and then never again).  This eliminates factors that make pop-ups annoying, and which may discourage your visitors from buying from you.  For example:  Every time your visitors return to your site, don't present them with a pop-up they've already seen before.

The pop-up wizard is just one example of the sophisticated functionality that XSitePro enables you to have on your website.  If you haven't checked out all the features and benefits it has that can generate massive website income for you, click here now to try XSitePro risk-free.