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"Way beyond my expectations." 


Harold Read
Tennessee, USA
 
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USA

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Brian Kurtz
Taylor, MI

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"Fantastic! This is a vast improvement over the original version." 


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US

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"Blown away by the incredible features." 


Woody Longacre
Tempe AZ, USA

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Colin Green
Sydney, Australia

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"Great improvement of a superb product" 


Ed Jackson
Woking, UK

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"Very impressive! I have been using the SBI site builder, which in itself is an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is second to none, in terms of functionality and features." 


Cesar Campos
Sydney, Australia

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"Absolutely amazing! I thought I'd seen the "BEST" website building software in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer brilliance!" 


Alan Howells
Stoke on Trent, UK

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Wisconsin, USA

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Simon
Wiltshire, UK

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"WOW!!!" 


Judie Brown
Washington, USA


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Washington DC


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Betsy Parsons
Virginia, USA

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Andrea Wilson
Vancouver, Canada


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Connie Upright
Virginia

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"I think it is a really powerful piece of software ... I am an experienced marketer, as well as a web designer with FrontPage, DreamWeaver CS-3 and others. You guys have done it again!" 


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USA

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UK

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"WOW! WOW! WOW! There seems to be everything that anyone will need to create great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is swimming in awe."


Steven R Shover Sr
Texas, USA


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Critical Elements of Your Pay-Per-Click Landing Pages

Helping maximize the returns on your PPC spend
 
Paul Smithson - 7th October 2008
   
paul smithsonWhen someone clicks on a Pay-Per-Click (PPC) ad they are instantly transported to the page you specified when placing the ad. This page is usually known as the ‘Landing Page’.

Landing pages for PPC need to have several elements in place, especially if you’re using Google AdWords to send traffic as Google has increasingly strict quality control measures. 

Google Adwords uses a bot to crawl landing pages and gather vital information. They use the information they gather to assign that landing page a quality score.  If the quality score is too low, then the minimum bid for the keywords that get a low score will be much higher. Sometimes this can add up to several dollars more per keyword!

When you create your landing pages, there are several things you can do in order to have the best possible chance of getting a good quality score.

The first thing you should do is make sure you have the keywords you’ve chosen for your campaign somewhere on the landing page.  Google wants to be certain your keywords are relevant, so they want to see the keywords you choose on the landing page you’re sending traffic to.

You should also try to avoid sending AdWords traffic to a landing page with no other linked content. Google likes to send traffic to full websites, not just landing pages.  You’ll get a higher quality score if you have several other pages linked from the landing page.  These could be articles, product pages, reviews, editorial, links pages, or any other page that would be appropriate for such a landing page. Remember, Google loves relevancy, so it’s important to keep things themed properly to the niche you are targeting.

Google likes to think they’re sending traffic to professional companies, so having a privacy policy and a ‘contact us’ page can help improve your quality score.

Your landing pages themselves should also have some content. You are unlikely to get a good quality score if your page only has a single link to a sponsor or an opt-in box.  Including even just a handful of relevant body copy will help to ensure you don’t get penalized for not having sufficient content. Remember relevancy. Keep the text related to the niche you’re targeting, and include as many of the keywords you’re targeting as possible.

To summarize, try to make sure that you are sending people from the PPC ad to a genuine page on a genuine site. If you can honestly say that the landing page would pass the test of a real human from Google approving it then the chances are that any automated bot is likely to approve of it too.

About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.


For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson's site, www.xsitepro.com.

Source: http://www.xsitepro.com/critical-elements-of-your-pay-per-click-landing-pages.html


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