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When Should You Be Syndicating Content?
Share Your Content Far and Wide - Some
Tips on Syndication. You can syndicate the posts on your blog through RSS feeds. You can allow webmasters to take certain content directly off your site in exchange for a backlink or you can post articles to various article directories. Most webmasters don’t like to allow people to syndicate articles directly from their site, because they fear the possibility of a duplicate content penalty, which is understandable. If you do intend to syndicate content from your own site, you might want to take the extra step of providing edited versions that are slightly different to the ones you are already using yourself. You can do this by putting the edited versions into downloadable zip files. That way, webmasters can download the articles, but search engines can’t index it. You can of course also syndicate your content through RSS feeds. Most blog platforms have RSS built in, so you can provide your content in your RSS feeds. People can use RSS translators to add your content to their web pages, or they can feed the content into their blogs. The most popular way for most webmasters to syndicate their content is through article directories. Article directories like Ezine Articles and GoArticles are basically big online catalogs of articles from a wide number of writers. The articles can be read on the article directory site itself, and they can be copied and used on other sites too, as you long as the guidelines of the article directory site are followed. When someone submits an article to an article directory, they get to put some information in the resource box at the end of the article. This will usually consist of some information about the author, and a link or two to their own website. It is the resource box that will provide you with the backlinks into your site, because whenever anyone copies that article for use on their own site one of the requirements is that the resource box, and any links within the resource box, must be included. Submitting articles to article directories helps you gain immediate backlinks to your site from the directories themselves, but if your articles are interesting and engaging, other webmasters will pick up on them and download them for use on their own sites. After a while, you may find dozens or even hundreds of backlinks to your site because of the articles you’ve syndicated. Another benefit of submitting to article directories is the immediate traffic you can receive from the article directories themselves. Although this traffic is often minimal, it can still be quite significant.
The question really isn’t if you should
syndicate your content, but when. That time is now.
As soon as you have a website that is ready to receive traffic,
you should start syndicating. The longer you delay, the
more free traffic and backlinks you could be missing out
on. About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.
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